You should feel
better about money.
You're earning real money. You just don't have a system for it yet. Planned gives you a real financial plan, without the $250K minimum or $10K/year fee.
Who does traditional financial advice actually serve?
The financial advisory industry was built around high-net-worth clients. The people who need guidance most are largely left to figure it out alone.
$250K+
minimum investable assets most advisors require
4 in 5
Americans making financial decisions without any professional guidance
$10K+/yr
typical cost of an ongoing CFP® professional engagement
I saw this gap first-hand.
My career in financial planning was built around wealthy clients. That was the model: serve the people who already had money, and turn away everyone else before the conversation even started. And it's not unique to where I worked. Almost every advisor in the industry is incentivized the same way. More assets under management means more revenue, so the clients who need help the most are the least worth taking on.
But the people I wanted to help most were the ones who couldn't afford it. Young professionals buried in student debt, families trying to buy their first home, people approaching retirement without a plan. They needed guidance more than anyone, and the industry was designed to ignore them.
I built Planned because the financial planning methodology I spent years mastering as a CFP® professional shouldn't be gated behind a $250,000 portfolio. Everyone deserves a real financial plan. Planned makes that possible.
“
The people who need financial planning the most are exactly the ones the industry was built to ignore.
Matt Schuberg, CFP®
Founder, Planned
What makes Planned different
Professional-grade financial planning
Planned is grounded in the same methodology used by certified financial planners, not generic internet tips or one-size-fits-all budgeting advice.
AI that knows your actual numbers
Advice specific to your income, spending, and goals. Ask a real question and get a real answer based on your data, not a hypothetical.
No minimums, no gatekeeping
Planned is for anyone, regardless of assets or income. No minimums, no interviews, no referrals required. Just download and start.
Want a human in your corner?
The app handles the day to day. When a decision is bigger than a budget line, you can work 1:1 with a CFP® professional through Planned Coaching. Unlimited messaging plus a monthly video call.
See how coaching worksStart your financial journey today
See where you stand in under two minutes. No spreadsheets, no guesswork. Just clarity.
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